Tag: trademark
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Louis Vuitton tried to buy a city (sort of)
Today in bizarre news, I found out that town in France tried to sell its name to Louis Vuitton. For a mere 10,000 euros, Vendôme was willing to officially give the rights to its name to the megaluxury house. Now, the only full articles not behind a paywall about it are in French. Thus, you’ll…
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A t-shirt and a trademark
As I sat in the coffee shop, I saw a woman walk in. Her oversized, dress length shirt read, “Die for Dior Atelier.” Interesting, I thought I highly doubt this has anything to do with Christian Dior’s eponymous brand. As I did my search, multiple sellers and multiple variations of this shirt came up. It…
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Can’t get knefah copycats
I had a little taste of the famous “Dubai” Chocolate bar from FIX Chocolatiers while I was in Austin for SXSW. Or rather, it was the “Can’t get knefah of it.” I enjoyed the crunch of the knafeh, but I didn’t have my life changed to the point of wanting to pay $20 plus shipping…
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Burberry wins infringement case vs Baneberry
Quick imagination session: Think Burberry. What comes to mind? Was it the tan check pattern? Was it the classic trench coat? Okay, imagine now, you are a Chinese shopper heading into the mall. There is a Baneberry store, selling trench coats, and checked patterns, and all with a back story of being developed in London.…
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Momofuku feels the crunch and backs off its trademark enforcement
“We thought the word crunch was distinctive enough.” Famous last words. After enduring the onslaught internet ire, David Chang and Momofuku have walked back their trademark enforcement campaign. The brand had been on mission to seemingly stamp out anyone’s use of the term “chili crunch,” even though they hold the trademark to “chile crunch.” People…
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More silly trademark disputes: Coach polices use of the word “coach”
You might have thought it was the person on the sideline of your kid’s game. Nope, it’s just a brand. Or rather that is what Coach, the brand part of Tapestry, Inc., would have you believe. They are suing Gap Inc. for shirts sold at Old Navy with the word emblazoned on the chest. Tapestry…
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Chili crunch is creating a messy situation for Momofuku
As a quick backstory, David Chang has been labeled a trademark bully. Why? He and his company, Momofuku, have been going after any and every one who dares use the terms “chili crunch” in their product name. If you want to read more about it, you can find out more here. But let’s be honest,…
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Update: Hermès won their case against Mason Rothchild
In a move that helped define the terms of trademarks in the metaverse, a judge awarded Hermès a victory in their case against Mason Rothchild for his MetaBirkin NFTs. What this means? I am personally pleased with the verdict. From my limited exploration, Rothchild was pretty much just selling Birkin bags for the virtual world.…
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Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
A Wren Says 