Tag: price
-
It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
-
This Delta change scares me
I’m well aware of dynamic pricing. You know? How different sporting events for the same team will differ based on their opponents and seats in the stadium. Or how the room rate depends on when you book, overall vacancies, and the hotel’s projections on how popular a particular time period will be for travelers. But…
-
What is it worth to you?
I’m just finishing up a webinar with Vogue Business on the push for fashion to move manufacturing closer to their headquarters. With this push to move out of the traditional manufacturing countries comes costs and benefits. In particular, a key cost is that countries like the U.S. and the U.K. have higher labor costs. Employees…
-
The cost of materials fallacy
It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…
-
Expensive doesn’t equal durable
Okay, this my final reflection on the Van Cleef and Arpels drama. I just have this last thing to say. A key issue in this story is that this entire story is ridiculous, given the price of the bracelet. As mangomoniica tells her story, it is revealed that her Alhambra bracelet started to tarnish after…
-
Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
-
What is the deal with prestige pricing?
I found an article which by research terms is very old, being from 2003, but stay with me. The authors, Kumcu and McClure, are going at the idea prestige goods, or luxury goods as I will call them, are often talked about by professionals as having a backward demand curve. In other words, people explain…
A Wren Says 