Tag: politics
-
ABC’s rock and hard place
I remember, as I prepped for my own strategy meetings at work, learning that the market was shifting. People, especially Gen Z and Millennial consumers, want brands to have a point of view. They use their dollar as a point of protest. Their politics and values are not divorced from their shopping decisions. They won’t…
-
Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
-
Starbucks should definitely consider these two things
Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…
-
The Musk problem
Tesla sales were down 71%. If like me you don’t fancy yourself a math genius, we can both just rest assured that equals a lot money lost. It had nothing to do with the product itself. Not even the cybertruck catching fire or concerns about self-driving systems led to such a drop. It all has…
-
I can smell who you voted for
I can smell who you voted for. Literally, and I don’t mean that your body chemistry or pheromones help predict your political leanings. I mean that Donald Trump is selling fragrances at $199 a bottle, and some of them are listed as sold out. You can probably count yourself to sleep with all of the…
-
What is a suit for, anyway?
If you are in the U.S. or are simply in the world not underneath a rock, you will likely have heard about how the meeting between President of Zelensky of Ukraine and President Trump of the U.S. took a turn. A member of the press asked Zelensky why he was not wearing a suit. Zelensky…
-
On politics and fancy clothes
I came across this statement from Tom Ford, when he was asked whether he would dress Melania Trump back in the first term of President Donald Trump. If you were to watch the clip in full, hear the audience clap, and read the YouTube comments, you would hear him say that he would refuse to…
-
What happens with you mix fashion and politics?
Melania Trump was photographed wearing a striking Versace coat at the funeral for former president Jimmy Carter. Usha Vance, wife of vice president-elect J. D. Vance, was seen in Retrofête recently. Fashion is making its mark in politics. But I started to wonder, what if the brand doesn’t want to be associated with that political…
-
Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
-
Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
A Wren Says 