Tag: partnership
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Ulta and Target are breaking up
Ulta Beauty and Target have announced they will end their partnership in 2026. That means that expansive section of beauty brands in the middle of Target will have to transition to something else. In WWD’s reporting on the break-up, the author cited challenges from the Sephora x Kohl’s partnership and Amazon’s dip into prestige beauty.…
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Sephora just entered the world of sports in a whole new way
If you are not new to social media, chances are you have seen the growing traction of women’s sports. Along with this has come brand deals galore. But why focus on individual athletes at a time when you could have an entire team? Well, clearly Sephora thought the same. More specifically, Sephora Canada is a…
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
A Wren Says 