Tag: nike
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For the sneaker lover and kid at heart
It’s here. As a self proclaimed kid at heart and sneaker lover, it’s here. The LEGO x Nike collab. The two powerhouse companies have come together to create sneaker inspired build sets. This first drop will feature a white and blue Dunk with the basketball on logos to complete the work of art. If you…
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This shoe isn’t for everybody
A quick paraphrase of the YouTube short I just watched would be “Ugh, Nike’s new ‘Dirty Air Force Ones’ are ridiculously expensive. Really? $150 for a pair of dirty shoes and a toothbrush to clean them? You could just use acetone to get all of that off, or buy a fresh pair. It makes no…
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People willingly bought dirty sneakers
Dirty, scuffed, destroyed. A sneakerhead’s worst nightmare, until Nike made it a dream. I bring to you the Dirty Triple White Air Force Lows. This pair of shoes is considered an homage to the life your sneakers typically lead, as they slowly take on wear as they take you through your life. They’re made with…
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Tiger Woods debuted his first golf shoe
In January of 2024, Nike and Tiger Woods split ways. After a 27 year partnership throughout the golfer’s historic career, their relationship finally came to a close, but it was all for a strategic purpose. This December, Woods debuted his first golf shoe under the Sun Day Red label . The shoe is based on…
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Wait, who are Nike’s competitors? The list is longer than you might think
If you read my previous post, you’ll know that I called out people in my circle who are convinced tha Nike has no competitors. Or that Adidas is their only real competitor. I was harsh and called them foolish, but I stand by that. This is a quote from Phil Knight. It is taken from…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
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Black is the new green, Nike uses algae ink for a more sustainable sneaker
Nike’s newest collab with Billie Eilish, their Nike Alpha Force Low X Billie Eilish, will feature ink derived from algae. Often, black pigments are developed using petrolatum. However, the black ink, created by Living Ink, was developed using algae waste, making it a more sustainable option. Nike has been expanding its use of more ecofriendly…
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Nike and Martine Rose collab in time for the Women’s World Cup
Nike and Martine Rose have partnered to create a line of tailored pieces celebrating the Women’s World Cup. The pieces will go on sale on July 27 on the Martine Rose site and will also be available via the SNKRS app and in some stores. The collaboration is intentionally “genderless.” The styling, is done such…
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Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
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And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
A Wren Says 