Tag: market research
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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Gymshark modest collection coming soon
I would see Leana Deebs’s fitness content come across my feed every now and again when I was in my peak fitness YouTube era a couple of years ago. She was a gym influencer, following the formula, from the outfits to the “train with me” to the meal prep. Then when she came up again,…
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To say Christmas, or not?
Today, as I am writing this, is Christmas Eve. Based on the various marketing messages I have received so far, there are many different ways to approach the holiday tomorrow. There are some brands that have unashamedly transformed their stores and websites into veritable winter wonderlands, complete with huge decorated trees, presents, and bows. Others…
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The customer is always right about this one thing
It’s the phrase that has become the bane of the service worker’s existence: The customer is always right. Those five words have been stretched to justify a string of bad behaviors and to push workers to do anything to placate dissatisfied, and rude, customers. But, I personally don’t believe that’s what we should be using…
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Coach blends virtual and physical worlds to reach Gen Z
In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…
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Bad reviews are good
Word on the street is that MKBHD destroys companies with his bad reviews. Somehow I doubt that. (He does, too) But, the idea that that a creator shouldn’t upload negative reviews? That is something we should think through. Let’s get this out of the way. Negative reviews are not bad; they are information. Regardless from…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
A Wren Says 