Tag: consumer behavior
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ABC’s rock and hard place
I remember, as I prepped for my own strategy meetings at work, learning that the market was shifting. People, especially Gen Z and Millennial consumers, want brands to have a point of view. They use their dollar as a point of protest. Their politics and values are not divorced from their shopping decisions. They won’t…
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Louis Vuitton’s beauty launch is so close, but who is it for?
The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…
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Don’t overwork your customers
Yesterday, I vented about the rise in forced account creation with online checkout. Beyond the data privacy concerns lies a key frustration: Brands were asking me to work way too hard. Put it this way. When, if you didn’t read yesterday’s post, Wal-Mart and Sweetgreen required me to create an account to check out, they…
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The first-worldiest of first world problems
I got really excited about the release of Selena Gomez’s collab with Oreo: a horchata inspired cookie. I couldn’t find it anywhere in my area, so I went to order it from WalMart.com. After adding some actual essentials to cart, I went to check out. The next screen prompted me to sign into my account,…
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What is it worth to you?
I’m just finishing up a webinar with Vogue Business on the push for fashion to move manufacturing closer to their headquarters. With this push to move out of the traditional manufacturing countries comes costs and benefits. In particular, a key cost is that countries like the U.S. and the U.K. have higher labor costs. Employees…
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The cost of materials fallacy
It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…
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Are you a wipes traveler?
There’s a video of Naomi Campbell going through the airport preparing for her flight. Even before the rise in germ awareness, she was disinfecting every surface she would touch on the plane. Then there are people who enter their hotel and do the same, wiping down everything. Some even bring their own sheets and towels…
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A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
A Wren Says 