Tag: consumer
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There’s this rumor about Snooki
“Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…
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Is this the solution last minute shoppers have been waiting for?
I was on the Valentino webpage, as us nonwealthy do from time to time. I noticed they were promoting an option for a virtual gifting experience: 4Gift. As they put it, it gives you the option to give your recipient an instant digital unboxing, meaning you don’t need to worry about shipping delays. They get…
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Well, who put a Sephora ad in my MMA show?
As the coverage came to a conclusion on the Perez/Smith MMA bout, an ad started playing. “The biggest Sephora sale of the year is here!” And then it was closely followed by a Macy’s ad. Well, that’s weird. Fashion and beauty are not your typically brands seeking to reach the typical MMA content consumer. This…
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Singles’ Day or marketing gold
The brief, uncited, history of Single’s Day can be summarized as this- treat yourself. A relatively recent day started in China, it is a day for singles to celebrate themselves. Whereas couples have Valentine’s Day, and pretty much every other holiday, November 11 is specifically for those who are not in relationships to celebrate themselves.…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
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Another way to think about those Sephora 12 year olds
As a broke college student, I would go with my friends to waste time in Sephora. We’d spend time together wandering the aisles together, smelling fragrances we couldn’t afford, and swatching as many lipsticks as we could. Sometimes we’d buy something, other times it was enough to leave the store smelling and looking better than…
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Did your hormones make you buy that car?
You may have heard the joke before. So and so bought a Porsche to compensate for other things. But what does that really mean? It turns out that your biology really might make you go for those more expensive purchases. But maybe not in the way you’re thinking. Researchers conducted a series of studies to…
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And now the buyer: Customer roles
We’ve come to the final role, the buyer. As I have been discussing the four customer roles, this one I suppose could be a bit confusing. I just wrote about the payer. What is makes a buyer different from a payer? This might be nuanced, but the buyer is the person who actually acquires the…
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Think deeper about who uses your products and why
We’re taking this journey through the 4 customer roles. Today’s stop is the user. And yes, if you did your product design right, they love it and are telling all of their friends. But there are still some more things for you to consider. The user’s focus is acceptability. How well does your product fit…
A Wren Says 