Tag: communication
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
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CrossFit’s crisis and what to learn from it
A tragedy happened at the most recent CrossFit Games that rocked the community. One of their strongest competitors died by drowning in an open water event. For month, athletes, spectators, and general fans of the sport awaited the results of the independent third-party investigation launched by the sporting body. The results: we can’t tell you…
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Their token of appreciation
“We’re sorry that our site experienced some technical issues recently, which may have disrupted your shopping experience.” It was an email from a brand I had shopped before, but not recently. In the midst of the Crowdstrike outage, the recognized that their shoppers were affected by their own site issues. As a result, they looked…
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It’s just marketing: Mother’s Day edition
It came as an email a few weeks ago. “We know that Mother’s Day can be hard for some people. If you would like to opt out of these emails, please let us know.” That is a paraphrase, but it is the gist. Over the past couple of years, I have seen more e-mails like…
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Another reminder that it is just marketing: Women’s History Month Edition
I, like many of you might have, noticed a uptick in ads and social media posts from brands centered on women’s empowerment. Why? Because it is March, also known as Women’s History Month. Just like the number of ads that feature more Black people in February and more Asian people in January, it is (often)…
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Face to face is better
I don’t know who needs to see this, but please do not send bad news via text. Who wants to be the one to share bad news, have difficult conversations, or give negative feedback? Very few of us. The way of lessening the discomfort, granted to us by modern technology is the text message. It…
A Wren Says 