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Ketchup couture from Heinz
Of all the collabs I have seen in fashion of late, I did not see this one coming. Heinz Ketchup has partnered with Kate Spade. You can now demonstrate your love for the condiment by not just putting it on everything but also wearing it. You might, like I did think, “What?” or “That’s ridiculous.”…
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Your favorite designer fragrance isn’t really made by who you think it is
Dior, Chanel, Tom Ford. All of those big names of very expensive designer brands. You just want a little piece of it so you invest in a bottle of fragrance, which in comparison is moderately priced. Your little bottle of Chanel is your piece of the company, how you can wear it on your skin…
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What should we hope to see from Max Mara fragrances?
I have seen multiple news sources covering the story that Shiseido has been granted the license to product Max Mara fragrances. My thought was, “Wait, they make fragrance?” The brand known for the Teddy coat and luxury outerwear generally, they make fragrances? As of now there is no fragrance on their website. But looking deep…
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Thoughts on the Thrive Causmetics cleanser
I have been washing my face with Bright Balance Hydrating Gel Cleanser from Thrive Causmetics for a few weeks now. I have come to a pretty clear assessment of how I feel about it. And that clear assessment, for me and my face, is that it is just okay. One pro off the top is…
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John Varvatos Eau de Toilette may not be my type
I decided to test John Varvatos Eau de Toilette out of a desire to get to know more fragrances in the masculine category. This is one of those regret on first spray fragrances. For me, that means that the smell is quite powerful, perhaps too powerful. I wasn’t able to distinguish the notes when it…
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Declaring independence
Yesterday, was the July 4th, the day we celebrate independence in the states. So, what day will you celebrate yours? What is going to be the moment, your turning point, that you mark as the time you finally let yourself become free? I don’t mean when did you move out of your parents’ home or…
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Finding new co-owners, sort of
It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…
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The one thing you can’t build with LEGOs is community. But even then…
There are case studies written about LEGO and their use of vibrant communities of users to help drive innovation. This is not one of those case studies. Instead let’s focus on one key thing. You don’t have to build community, but you can help it thrive. Something that can get lost in the coverage is…
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Maybe we’re actually not that close
I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website…
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A Wren Says 