A Wren Says

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  • Yet another good girl from Carolina Hererra

    The good girls seem to wear painfully high heels and smell very sweet, or at least that is what I gather from Carolina Hererra and its Good Girl line of fragrances. This new flanker to the line, Very Good Girl Elixir, is no exception. Previously, I reviewed Very Good Girl (not a fan) and Very…

    awrensays

    September 27, 2025
    Fragrance
    carolina herrera, cherry fragrance, feminine fragrance, fragrance review, very good girl
  • Breathe.

    It is a moment of rest, so needed after an unusual amount of work this week. I had to keep going and going without breaks to get it all done. The pressure and anxiety were high. I had to give so much to the projects and to others, that I forgot to give to myself.…

    awrensays

    September 26, 2025
    Reflection
    dailyprompt, dailyprompt-2076, self care
  • Oh, to do this more

    If you poke around, you’ll notice that across this site, I do a lot of reviews. There’s fragrance, skincare, and travel (plus more). And if I had it my way, there would be much more of that. I would spend my days experiencing more fragrance, working with brands to learn more about the notes, the…

    awrensays

    September 25, 2025
    Reflection
    dailyprompt, dailyprompt-2073, dream job
  • So Jaden Smith designs shoes now?

    News just broke: Jaden Smith will be the men’s director for Christian Louboutin. I don’t know what to do with that news. I could dive into where Smith’s credibility as a shoe designer comes from. I could dive deeper into Monsieur Louboutin’s decision, as he spoke so highly of the former Karate Kid. But I…

    awrensays

    September 24, 2025
    News
    Christian Louboutin, Shoes
  • My yearly holiday rant gets earlier and earlier

    Before the autumnal equinox, it had already arrived. Notifications of holiday sets from beauty brands. Even though you’re still coping with late summer heat, it’s time to start thinking about winter holidays. Apparently. It seems that is in fact happening earlier and earlier every year. Brands are pushing up holiday sales to get you to…

    awrensays

    September 23, 2025
    Marketing
    holiday, holiday-shopping, opinion
  • ABC’s rock and hard place

    I remember, as I prepped for my own strategy meetings at work, learning that the market was shifting. People, especially Gen Z and Millennial consumers, want brands to have a point of view. They use their dollar as a point of protest. Their politics and values are not divorced from their shopping decisions. They won’t…

    awrensays

    September 22, 2025
    News
    consumer behavior, controversy, jimmy-kimmel, politics, trump
  • More lavishly expensive beauty

    While the internet was offended and shocked by the price of Louis Vuitton’s newest beauty products, Chanel has had a $360 lip oil all along. So of course I had to try it. I walked into Nordstrom, observing the packaging, hoping it would give me some clue to the price. “Do you want to try…

    awrensays

    September 21, 2025
    beauty
    Chanel, dry lips, lip oil
  • This is (kind of) a review of Burberry Her Intense

    Burberry Her Intense smells pleasant enough. But to cut to the chase, I can’t really smell it on myself. With the ever lengthening allergy season, it might just be my sinuses. Sure it leaves a beautiful scent behind on clothing when my sense of smell has returned, but I’m having a hard time detecting it…

    awrensays

    September 20, 2025
    Fragrance
    Burberry, Marketing, marketing strategy, online shopping
  • Seeking originality

    The same story plays over and over and over. Worse than the sequel fever in the movie theaters is the borrowed plot in the real world. At times it feels like this is a simulation. There is no way it is happening again. But it is. It’s happening on repeat.  There are days where I…

    awrensays

    September 19, 2025
    Reflection
    mindset
  • Area has the right formula for fun, New York fashion

    I don’t know why, but I only just heard of the brand Area. And after watching their Spring/Summer 2026 collection, I want to learn even more. I saw what felt like the epitome of a New York girl: bold, risk-taking style, with a dash of glamour. There were metallic rope dresses and skirts that seemed…

    awrensays

    September 18, 2025
    fashion
    Fashion shows
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