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  • Move over Fendi, Panera also has a BAGuette purse

    In my email today, Panera told me I could get the hottest baguette. They have a line of toasted baguette sandwiches, but that wasn’t all they meant. The fast casual chain is running a giveaway as a promotion for their new trio of sandwiches. Guests who buy all three between February 7 and 13 will…

    awrensays

    February 7, 2023
    Marketing
    Fashion Week, loyalty program, Panera, promotions, purses
  • Trademark protection gets meta: Hermès sues creator of the MetaBirkin

    Hermès filed a lawsuit against Mason Rothschild. for his MetaBirkin NFTs. They say that it infringes on their trademark. He says its art. They’re both right. Technically. I keep covering these intellectual property cases because they fascinate me. They are not cut and dry. In this example, Rothschild has created an NFT, the MetaBirkin, which…

    awrensays

    February 6, 2023
    Marketing
    brand equity, hermes, intellectual property, luxury, metaverse, trademark
  • Did I get results using the Dior Capture Totale Cell Energy Super Potent Rich Crème?

    I just finished using the Dior Capture Totale Cell Energy Super Potent Rich Crème Sigh, I have to admit up front, I was not consistent using it. Over that period of time, I struggled with keeping to a good routine. I wasn’t even washing my face properly. I know. I am sorry to have disappointed…

    awrensays

    February 5, 2023
    Skincare
    Capture Totale, Dior, dry skin, moisturizer, skincare review
  • If you want to try Commodity fragrances, please get their full Exploration Kit. I beg you.

    Last week I reviewed Milk, by Commodity, and scent that is new to me and one that I am thoroughly enjoying. This week, I am going over a way for you to try more of what the house has to offer, their scent exploration kit. In the Exploration Kit, you will get their 6 fragrances…

    awrensays

    February 4, 2023
    Fragrance
    Commodity, fragrance review
  • What’s on the other side of lonely?

    The crippling anxiety and pain of rejection got to me. As a certified adult, I felt like the new kid in school and everyone else at the networking event already met their friend quota. All the cliques were closed for new membership. But as painful as that experience was for me, I can imagine the…

    awrensays

    February 3, 2023
    Reflection
    friendship, lonely, networking
  • Makeup: making up excuses and making up my own path

    I am unequivocally an adult woman. And yet I never really gotten into makeup. This is not for some kind of philosophy against it. It is moreso that I just never tried it. And now, it seems scary, because it is one thing to make a mistake as a teenager. It is a whole different…

    awrensays

    February 2, 2023
    Reflection
    dailyprompt, dailyprompt-1834, Makeup, what do you want
  • Nike sending a message with lawsuits against Lululemon and Bape

    Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…

    awrensays

    February 1, 2023
    Marketing
    law, marketing strategy, nike, trademark
  • Notes from a bad traveler

    In New Orleans, I sat on my hotel bed, peering out the expansive window that overlooked the water. I stayed there, watching the sun go down and the boats go by.  In that moment, I thought more deeply about how I want to change my life. How I miss having a space like that to…

    awrensays

    January 31, 2023
    travel
    bloganuary, Reflection
  • Reflection of Fear of God’s Jerry Lorenzo’s career pivot

    “Am I too late?” It’s a question that I often ask myself. I have a fear that opportunity, as a general thing, is limited; success has a by when date. But as I continue to learn about the fashion world, I learn stories that make me question that. My winding career path may not be…

    awrensays

    January 30, 2023
    fashion
    bloganuary, Brand Spotlight, Fear of God, mindset, what do you want
  • Sensitive eyes? Put your eye cream on first

    So, I have to admit. I was pretty harsh on my thoughts on certain eye creams. I assumed they were poorly formulated, because my sensitive eye area was stinging when I applied them. I was so glad that I found one that was gentle and worked for me, one that never gave me any of…

    awrensays

    January 29, 2023
    Skincare
    bloganuary, dry skin, eye cream, serums and treatments
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