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Let’s think about that Peloton ad again
The infamous Peloton ad. Rewind back to 2021. It was an innocent enough ad. A woman receives a Peloton as a gift and finds her dedication to riding throughout the year has led to marked change in her life. It is as if they are conveying, “You, too, can transform with dedication and our product.”…
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Too focused on what men want- The old Victoria’s Secret marketing approach
“It was all push-up bras that were made for not necessarily what women want to wear, but made for what [Victoria’s Secret] thought men would want.” Janine Stichter of Jefferies as quoted by CNN Previously, I introduced the idea of self-concept and the three selves. Today, I’m focused on the “real image,” or how others…
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Let me see myself in your brand: The business case for representation.
If you are into makeup, you probably have noticed much larger shade ranges these days. Instead of just four shades of beige and then one chocolate brown, beauty brands are catering to more skin tones. As a darker skinned consumer (well darker in the eyes of major corporations, not the full range on skin tones…
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Hi, which you are you shopping for today?
I went clothes shopping the other day. I had this vision in my head of what I wanted to buy: a look that was my pulled together, one that told the world that I was confident and capable. If someone had asked me who I was shopping for, I likely would have said, “Myself,” but…
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I finally found a gentle cleansing wipe!, My review of Shiseido’s Refreshing Cleansing Sheets
While I was traveling through Nigeria, I wanted some cleansing wipes on hand to keep my face clean without having to use the local water or waste bottled water just for my face. Admittedly, I don’t have the best history with cleansing wipes. In the past, I have felt them to be way too harsh.…
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The quiet boldness of Dior’s Oud Ispahan
Oud Ispahan $330 for 4.25 oz An oud-floral fragrance, with smoky woody notes softened by notes of Damascus rose I needed a fragrance that was unapologetically bold. I desired something to counteract the aftermath of that meeting. You know the feeling, the one where you come up with the entire list of “should have saids”…
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“Phones have to eat first”: Or just me trying to get more comfortable taking pictures
This is the response I got to a quick snapshot of my food: “Looks like you tried to sneak up on it lol” I admitted, “You are not wrong.” “It’s hard to take those photos for me too but this is also the culture we are in. “Phones eat first.” I have to admit, I…
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Would I say flying Delta Premium Select is worth it?
Jumping right in. This is my experience flying premium select from Nigeria back to the United States. I splurged to appease my curiosity. I just had to know what it was like. Shortly after takeoff, we were offered a savory snack. They were Munch Its in sour cream flavor. Because this was a Nigerian snack,…
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What is it like to travel in Nigeria by road?
So you’re in Nigeria. How are you going to get around? Maybe you’re like me and prefer to fly between major cities. And maybe you’re also like me who found out her flight was canceled the day before she needed to back to Lagos for my flight back to the US and had to go…
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Here are some things you might want to pack for your next tropical vacation
I left Nigeria with multiple items of clothing that were never worn, still fresh when I got back home. I certainly over packed, but there were some staples that I was extremely glad to have on hand. These are the things I would definitely pack again. These items aren’t clothing, but remember to pack these…
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A Wren Says 