Category: Marketing
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Finding new co-owners, sort of
It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…
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The one thing you can’t build with LEGOs is community. But even then…
There are case studies written about LEGO and their use of vibrant communities of users to help drive innovation. This is not one of those case studies. Instead let’s focus on one key thing. You don’t have to build community, but you can help it thrive. Something that can get lost in the coverage is…
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Maybe we’re actually not that close
I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website…
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You wanna smell like Jake Paul?
To say that Jake Paul made his foray into boxing would be under-descriptive. He has gone after the pursuit, wholeheartedly, if not brashly. And though he has a bout against Mike Tyson looming, he’s going after a different W. That is his very own line of bodycare, W by Jake Paul. The line of products…
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Rihanna is the new face of J’Adore
It has happened. Rihanna will be the new face of J’Adore by Dior. Previously the role was occupied by Charlize Theron for 20 years. (That is absolutely wild to me.) The new ad campaigns won’t be out until September. Maybe I will cover those then, but let’s take this in another direction. I wonder not…
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Too much celebrity?
I popped in to watch the live stream of the Louis Vuitton men’s show. The live chat was already going. S. Jackson! Jackson! Jackson! Viewers were clamoring for Jackson Wang, just to get view of him heading into the show or seated first row. I can’t be sure if they were there for the clothes…
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So, about email marketing
I was listening to a podcast about email marketing. They made it seem so easy. You need more email addresses to send your stuff to. That’s your main problem. I took that information in and thought of all the ways I could get more people to give me their email addresses. Now I’m thinking that’s…
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Same factory but not the same thing
“I heard that because Sephora and Dior are both owned by LVMH that means they are made in the same factory. That means that Sephora Collection is basically the same as Dior Beauty products.” Easy on the transitive property. It’s not that simple. First let me say that just because two brands have the same…
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In defense of good packaging
I picked up the store brand oatmeal container to make my breakfast for the day. Going to pour the grains into my bowl, I could feel the cardboard start to give way in my hand. I steadied it with both hands to avoid disaster. Perhaps they are the exact same oats as the premium brand,…
A Wren Says 