Category: Marketing
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Lume is probably feeling very flattered right now
I remember well when I started seeing ads for Lume, the whole body deodorant. It struck me, largely because I didn’t really even know it was a thing. It had been designed by a doctor to address a particular need in the market she had been made aware of: body odor beyond the armpits. Flash…
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Was it the barista’s favorite song?
I can’t even remember what I planned to write about. All I know is that I wish I had brought a pair of earplugs to Starbucks. The music is blaring. Because I use this as basically an office rental, I am annoyed. The level of background noise meant I had to take my Zoom call…
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Their token of appreciation
“We’re sorry that our site experienced some technical issues recently, which may have disrupted your shopping experience.” It was an email from a brand I had shopped before, but not recently. In the midst of the Crowdstrike outage, the recognized that their shoppers were affected by their own site issues. As a result, they looked…
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On that “Microsoft outage”
It is unfair really. It came across my inbox, in conversations, and in the news that there was a Microsoft outage. When in reality, Microsoft was affected just like everyone else by the Crowdstrike glitch. They didn’t cause the problem, but it was definitely on their backs to figure out a way around it. When…
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Finding new co-owners, sort of
It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…
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The one thing you can’t build with LEGOs is community. But even then…
There are case studies written about LEGO and their use of vibrant communities of users to help drive innovation. This is not one of those case studies. Instead let’s focus on one key thing. You don’t have to build community, but you can help it thrive. Something that can get lost in the coverage is…
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Maybe we’re actually not that close
I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website…
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You wanna smell like Jake Paul?
To say that Jake Paul made his foray into boxing would be under-descriptive. He has gone after the pursuit, wholeheartedly, if not brashly. And though he has a bout against Mike Tyson looming, he’s going after a different W. That is his very own line of bodycare, W by Jake Paul. The line of products…
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Rihanna is the new face of J’Adore
It has happened. Rihanna will be the new face of J’Adore by Dior. Previously the role was occupied by Charlize Theron for 20 years. (That is absolutely wild to me.) The new ad campaigns won’t be out until September. Maybe I will cover those then, but let’s take this in another direction. I wonder not…
A Wren Says 