Category: Marketing
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Coach blends virtual and physical worlds to reach Gen Z
In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…
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On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
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It’s just marketing: Mother’s Day edition
It came as an email a few weeks ago. “We know that Mother’s Day can be hard for some people. If you would like to opt out of these emails, please let us know.” That is a paraphrase, but it is the gist. Over the past couple of years, I have seen more e-mails like…
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It’s just marketing: Earth Month edition
I came across an article on Vogue Business discussing why they didn’t cover any Earth Month fashion initiatives. The short answer- no one is really doing enough work to warrant a post. It got me thinking about how sustainability has moved from authentic concern for the earth to is turning in to a buzz word.…
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Bad reviews are good
Word on the street is that MKBHD destroys companies with his bad reviews. Somehow I doubt that. (He does, too) But, the idea that that a creator shouldn’t upload negative reviews? That is something we should think through. Let’s get this out of the way. Negative reviews are not bad; they are information. Regardless from…
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Chili crunch is creating a messy situation for Momofuku
As a quick backstory, David Chang has been labeled a trademark bully. Why? He and his company, Momofuku, have been going after any and every one who dares use the terms “chili crunch” in their product name. If you want to read more about it, you can find out more here. But let’s be honest,…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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It’s not just ads
When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others.…
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To the marketers only now concerned about a TikTok ban
Maybe this was you, one of those people who laughed about the out of touch congressmen who wanted ban TikTok. Maybe you were among those who publicly ridiculed them instead of taking it seriously. Maybe you are now among the many wondering what a ban on TikTok would do to your marketing strategy. Let’s be…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
A Wren Says 