Author: awrensays
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
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Do you remember that fragrance ad from Emily in Paris?
In an episode of Emily in Paris, Sexy or Sexist, we see the team at odds on how a client’s new fragrance should be advertised to women. They want to communicate that the fragrance is for powerful women comfortable in their femininity. The client asserts that a naked woman will do the trick, while Emily…
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Reminiscing on the power of Nobu’s scent
I distinctly remember walking through Nobu Hotel in Atlanta. That distinctive scent has stayed with me. It was in the halls; it greeted me in the lobby. It was inescapable, but it was calming and comforting. Thinking about the scent now, I think about how it made me feel. It wasn’t just used to make…
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Why I don’t stress about fragrance compliments
As a fragrance lover, there is nothing better than hearing, “Wow, you smell incredible!,” or just noticing people sniffing trying to figure where that great scent is coming from, when you know it is definitely you. I know that I enjoy getting compliments on my fragrances. It validates some fragrances for me and provides a…
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A quick review of the Tatcha Water Cream
A quick review of the Water Cream from Tatcha. I didn’t like it. There, now that that’s out of the way here’s why. It is after all a water cream, so it is very light. Too light for my dry skin especially in the winter. Tatcha lists this product for all skin types, but let’s…
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Somebody Wood gives exactly what you might expect
Somebody Wood by Phlur smells exactly how you might guess: Woody. The perfumer lists multiple notes, including citrus and musk. I don’t get any of that on my skin. Only cedar rises to the top and sticks around. Expressing itself on my skin, Somebody Wood does not smell like a creamy wood but more like…
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I’ve been telling myself the wrong story
There is a story that I have been telling myself for years. It is time for me to stop. The story goes that I am conflict averse. I think the root is how uncomfortable I find it. My heart races to the point I get truly concerned other people can hear it. My voice gets…
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Did you know Vogue had a summer school?
Quick announcement Vogue, the beloved fashion media brand, has an amazing opportunity for high school students interested in fashion. With the Conde Nast College of Fashion and Design, the brand is offering a summer program to support the interests of the young and creative. The program takes place over two terms in June and July…
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A major drop from Acne Studios is on the way and it is definitely not clothing
You might know them for their oversized neon scarves, but the latest drop from Acne Studios won’t be captured in pictures own your Instagram feed. (well maybe it will) The brand is finally entering the beauty space, set to release its first fragrance in April 2024. Acne Studios is partnering with luxury perfume brand Editions…
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Who are you designing for?
I am going to admit to you something very quick, which could color your perception just as fast. I have typically been wary of demands that runway shows include more larger sized individuals. In my mind, the runway show was a moving catalogue. I saw the models as just happening to be the form that…
A Wren Says 