Author: awrensays
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No to the customer
There’s account that I have gotten a lot of amusement out of lately. The creator’s name is Kaeli. She recounts funny stories from her career in retail. In her last video, she said the thing she had promised she would say on her last shift: No. No to the customer who entered the store and…
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A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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I really like Biokiss. However…
At the end of my facial, the aesthetician concluded with a lip treatment. After an exfoliant, she topped my lips with Biokiss from Biologique Recherche. I loved the way my lips felt. It was smooth, not at all sticky. I asked about the product when I went to pay for my services. Then I was…
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Wrapping my head around Rouge Chaotique by Byredo
I am smelling my arm, nearly 12 hours later. I sprayed Rouge Chaotique by Byredo on my wrist before bed. The scent has lingered on me into the next day, leaving behind the scent of patchouli or oud, with a touch of sweetness. Let me get a fresh spray on my skin. Now, this will…
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Spoke no evil
I sat on the plane trying to watch the movie. As Speak No Evil continued to play on my Delta seatback screen, I became more and more irritated with the protagonists. There were so many times they should have left the situation, fled the grasps of the mad man, but they didn’t. Instead, they just…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
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I have more thoughts on Sabato de Sarno leaving Gucci
As I did my digging to learn more about Sabato de Sarno’s entrance to and exit from Gucci, I questioned whether two years were enough time. Is it reasonable to expect a designer to turn around a brand in a mere 24 months? If you think about what Gucci came to represent, you have to…
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Sabato de Sarno is out
I still have the video Gucci put out, “Who is Sabato de Sarno?” on my watch later list. Now it would be pointless to watch. After entering the brand through the hole left by Alessandro Michele, Sarno had high expectations thrust upon him. Presumably, he didn’t meet those expectations, and that is why he is…
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Missed opportunity
I had a clear shot, but I didn’t take it. Served on a platter was an opportunity to displease someone, to finally face head on my tendency to people please. And yet, I stuttered. I stammered something instead of answering the question head on. Rather than being direct and done with it, I choice to…
A Wren Says 