A Wren Says

I remember that moment vividly because it annoyed me. How could she penalize the brand because she was getting exactly what they said she would? But now I see it differently. That one star review was actually vital information.

Let’s get these things out of the way. I don’t think they should start adding pockets to the shorts and then lose out on key soccer customers. And yes she should have bought shorts that were designed for running and should have read the product specs. All that being said, I gleaned that from that review that she likely preferred the design of the soccer shorts in terms of the silhouette. She likely navigated away from the running section because none of the items had the look she was going for. Instead of the tighter and short options there, she was looking for something that fitted looser around the thigh and provided more coverage. And it also means there is a space in the running market that might not be filled. And just like that, we move from annoying review to useful information.

As you develop your brand, you are going to get negative reviews. Some of them will be well thought out with clear applications. Others will so unclear it makes you question the people who are buying your product. In either regard, you can still learn from them. It takes a little digging, but sometimes those one star reviews can drive innovation forward.