Tag: storytelling
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When older is better
When I think of luxury, I think of those storied brands and retailers. There is something about the length of time they’ve been around that adds to the prestige. Often times, older is seen as better. Were you established before a world war? Perfect! Before the French Revolution? Even better! But does older really mean…
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The worst story
I’ve been listening to an episode of the Beyond Luxury podcast, with Dr. Daniel Langer as a guest. One of the many takeaways that made me look up more of his work it this: The worst story you can tell is the one that everyone else is telling. Langer recounts an example of luxury brands…
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
A Wren Says 