Tag: sport
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
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NWSL trophy was designed by Tiffany & Co
I just learned that Tiffany &Co., that famed jewelry brand, designed the trophy that will be presented to the champion of the National Women’s Soccer League at the finale in November. The is made out of 24 karat gold vermeil and sterling silver and was designed to interpret the “aerodynamic forces of soccer.” At first…
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Another football club has an off-field clothing partnership: FC Bayern Munich and Replay ink deal
FC Bayern Munich signed a deal with Replay, making the brand their official denim and formalwear provider. I previously wrote about the relationships that PSG and AC Milan have with Dior and Moncler respectively. But this is clearly very different. Replay clothing retails for essentially hundreds of dollars below the price of the two luxury…
A Wren Says 