Tag: national fragrance week
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On fragrance in skincare
If you watch many skincare influencers, fragrance is the worst possible thing that you can ever have in your skincare. Anything that has a fragrance is destroying your skin. That might seem extreme, but it matches their energy. If you let them tell it, fragrance is an unnecessary skincare ingredient. Let’s be real. Fragrance costs…
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Coconut Skin by Phlur is my gym bag staple
Coconut Skin by Phlur has been living in my gym bag. The body spray seems like the appropriate staple to get me ready to face the day after my studio classes. Even though there is very clearly coconut in the name, to me this smells more of rich caramel with a floral edge and a…
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What if AI could develop your favorite scent?
Regardless of the industry, many of us are focused on the power of artificial intelligence. Our conversations center around how we could be using the tool to become more efficient. Well, one of the least efficient processes that I am engaged in personally is the hunt for my favorite scent. I have spent years, money,…
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I can smell who you voted for
I can smell who you voted for. Literally, and I don’t mean that your body chemistry or pheromones help predict your political leanings. I mean that Donald Trump is selling fragrances at $199 a bottle, and some of them are listed as sold out. You can probably count yourself to sleep with all of the…
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There’s more to the virality of Baccarat Rouge 540
If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…
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The Conservatory NYC was a fragrant oasis for me
The Conservatory– The name caught my attention as I perused the shop directory for Hudson Yards in New York. When I visited the shopping destination, I made sure to stop by and see what it was all about. Entering the place made me feel disconnected from everything outside. The entry way pulled me out of…
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What I’m really learning from my fragrance journey
It is strange how hobbies find you. I got into fragrances on a whim. It grew from marathon smelling sessions at Sephora as a free way to pass the time, to the hunt for the perfect scent for me, then finally to a full-blown passion for learning more about products and everything there is to…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
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Do you remember that fragrance ad from Emily in Paris?
In an episode of Emily in Paris, Sexy or Sexist, we see the team at odds on how a client’s new fragrance should be advertised to women. They want to communicate that the fragrance is for powerful women comfortable in their femininity. The client asserts that a naked woman will do the trick, while Emily…
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Reminiscing on the power of Nobu’s scent
I distinctly remember walking through Nobu Hotel in Atlanta. That distinctive scent has stayed with me. It was in the halls; it greeted me in the lobby. It was inescapable, but it was calming and comforting. Thinking about the scent now, I think about how it made me feel. It wasn’t just used to make…
A Wren Says 