Tag: marketing strategy
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Uber, did anyone want this?
A push notification came through. Check out your Uber Wrapped. There is no situation in which I want to relieve all the unnecessary takeout I ordered or ridiculously expensive (and precarious) rides I’ve taken throughout the year. I don’t want a summary of my bad decisions. This trend has now officially gone too far. Since…
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Is a ski vacation enough for a Target turnaround?
Target is still trying to win back customers. That means getting new perspectives. Preferably in a ski chalet or fine dining establishments in upper New York. Or so it was written. In a piece that came out from CNBC, spokespeople from the brand spoke of how the creative team was seeking inspiration. Sales were down…
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This is (kind of) a review of Burberry Her Intense
Burberry Her Intense smells pleasant enough. But to cut to the chase, I can’t really smell it on myself. With the ever lengthening allergy season, it might just be my sinuses. Sure it leaves a beautiful scent behind on clothing when my sense of smell has returned, but I’m having a hard time detecting it…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
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More people in the room
Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…
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Is Crossfit the cure?
Be honest, within the last six months, have you considered starting CrossFit? Joining one of their affiliate gyms? Doing the workout of the day post on the website on your on? No? Twenty years ago, that might be a different story. When the method and the brand was on the fringe of fitness it was…
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Starbucks is getting rid of their most convenient concept store, but for good reason.
The algorithm feeds me every possible Starbucks story that it can. This time? Starbucks will be sunsetting its “Pick-up only” stores. These outfits are exactly what you might expect. They are places where the only means of ordering is through mobile. You can only pick up items and go. There is no where to sit.…
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What vs why
So you want to increase your sales. You want to get more customers. You want to hit your goals. Great. I hope you do it all. But have you asked yourself, the bigger questions: Why and how? Don’t get me wrong, you should definitely create goals. However, you need to make sure you create a…
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Don’t overwork your customers
Yesterday, I vented about the rise in forced account creation with online checkout. Beyond the data privacy concerns lies a key frustration: Brands were asking me to work way too hard. Put it this way. When, if you didn’t read yesterday’s post, Wal-Mart and Sweetgreen required me to create an account to check out, they…
A Wren Says 