Tag: marketing analysis
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Singles’ Day or marketing gold
The brief, uncited, history of Single’s Day can be summarized as this- treat yourself. A relatively recent day started in China, it is a day for singles to celebrate themselves. Whereas couples have Valentine’s Day, and pretty much every other holiday, November 11 is specifically for those who are not in relationships to celebrate themselves.…
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Artechouse used Love is Blind to its advantage
I went to Artechouse back in February. It was an immersive experience that allowed me to experience the creative power of AI. I went alone and was able to linger in each space and contemplate for an extended time. I look fondly on that time and plan to get over there to see more exhibits.…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
A Wren Says 