Tag: environment
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What if you could make cashmere, with fewer goats?
An often -repeated issue that many people have with the fashion industry is waste. We aim our ire towards the fast fashion industry and the literal trash it produces, those countless clothing pieces that fill landfills after the consumer discards them. And yes, post-consumer waste is an issue. However, there is another problem the public…
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The power (or lack thereof) of the B Corp status
There is something magical that happened in my brain when I see that B Corp logo on a brand’s website. It ushered in a sense of relief and a belief that I was making my dollar matter. The B Corp logo was equivalent to adding a shining light or halo to indicate a character’s angelic…
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Your new t-shirt was my old shirt
Everybody, Everywhere want to do something about the biggest environmental problem in the fashion industry: waste. Okay more specifically, these are two brands tackling the problem in their own ways. Everybody.World was founded by Iris Alonzo and Caroline Crespo. After years in the fashion industry, they branched out on their own with a clear vision.…
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So Starbucks plastic cups take a different journey
All of the plastic cups were found in an incinerator in Alabama. They took the journey from the recycling bin in a Massachusetts Starbucks, not to be used to make new plastic items but to be destroyed and thrown into the waste pile. The article was calling in to question the coffee chain’s practices and…
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Just a quick note on lab grown diamonds
There is a question that is floating around. Are lab created diamonds actually better for the environment? Lab grown diamonds are attractive to jewelry shoppers because they are less expensive, and manufacturers uphold them as a good alternative to the problems that come with mining natural diamonds. But remember, do your own research. Verify where…
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I don’t think I ever trusted a celebrity spokesperson more
“Wait, is that Jane Goodall? In a diamond ad?” I remembered her from all those videos in the past. Her living amongst and studying the gorillas. Seeing her promoting Brilliant Earth instantly made me go to the website. Well, obviously it is the most sustainable and greenest choice. Without really having to speak about it,…
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Old sweatpants and eco-responsiblities
I’m looking down at the pair of sweats that I’m wearing, an old pair only good now for lounging and workouts. How long have I had these things and why? It seems I have unknowingly passed the 30 wears challenge. It’s a rule that circulated the internet to help people reconsider before they bought fast…
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It’s just marketing: Earth Month edition
I came across an article on Vogue Business discussing why they didn’t cover any Earth Month fashion initiatives. The short answer- no one is really doing enough work to warrant a post. It got me thinking about how sustainability has moved from authentic concern for the earth to is turning in to a buzz word.…
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SuperCircle closes the gap on clothing recyling
I have been looking at the pile of no good to anyone clothes sitting in a bag on my floor, waiting to take it somewhere, but who knows where. I thought to myself, “There has to be a way you could take this old fabric, break it down, and make new rolls of fabric. Surely.”…
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J. Crew’s sustainable swimwear approach (and how you can benefit)
J. Crew is working with Supercircle to take your old swimwear to make brand new pieces. From now to August 2024, the American retailer will accept your old bathing suits in return for a $5 credit to be used towards the purchase of new swimwear. This solution helps to address a key problem in the…
A Wren Says 