Tag: controversy
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Louis Vuitton tried to buy a city (sort of)
Today in bizarre news, I found out that town in France tried to sell its name to Louis Vuitton. For a mere 10,000 euros, Vendôme was willing to officially give the rights to its name to the megaluxury house. Now, the only full articles not behind a paywall about it are in French. Thus, you’ll…
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Hermes gains a win in anti-trust lawsuit
Last year three hopeful Birkin customers filed a lawsuit against Hermes. They alleged the company was violating U.S. Antitrust law by compelling customers to run up a purchase history to be considered for Birkin bags. Last month, a federal judge dismissed the case for the second time. In the lawsuit they claimed Hermes was using…
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ABC’s rock and hard place
I remember, as I prepped for my own strategy meetings at work, learning that the market was shifting. People, especially Gen Z and Millennial consumers, want brands to have a point of view. They use their dollar as a point of protest. Their politics and values are not divorced from their shopping decisions. They won’t…
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More people in the room
Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…
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Finally touching on that American Eagle ad
Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…
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So, someone else’s crisis is now yours
In a deleted TikTok, Huda Katta got to talking. I can’t tell you exactly about it, all I can report on is what the internet is interpreting it as. The founder of Huda Beauty is in some circles being claimed to have presented anti-semitic views as she criticized the state of Israel. Kattan has consistently…
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A t-shirt and a trademark
As I sat in the coffee shop, I saw a woman walk in. Her oversized, dress length shirt read, “Die for Dior Atelier.” Interesting, I thought I highly doubt this has anything to do with Christian Dior’s eponymous brand. As I did my search, multiple sellers and multiple variations of this shirt came up. It…
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Oops, wrong person
Sigh, I just made a major email mistake at work today. I mixed up the email message and senders, so that I sent the absolutely wrong message to the person I was trying to reach. As work mistakes go, it was pretty minor, but nervewracking nonetheless. I think there are some marketers who feel that…
A Wren Says 