Tag: consumer insights
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What you can learn from Ring’s Search Party fiasco
Fear was triggered by something that seemed innocent: Let’s all work together to find lost dogs. When the ad Ring’s Search Party debuted during the Super Bowl an ad, many people got concerned. The very thing that they brought to their homes to protect their families could become a mass surveillance tool and threaten the…
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Is a ski vacation enough for a Target turnaround?
Target is still trying to win back customers. That means getting new perspectives. Preferably in a ski chalet or fine dining establishments in upper New York. Or so it was written. In a piece that came out from CNBC, spokespeople from the brand spoke of how the creative team was seeking inspiration. Sales were down…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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What you really want
For years, we have been collectively chasing trends. Strawberry girl, quiet luxury, old money, dolphin skin, corporate baddie, just to name a few. At the business level, executives were perched watching, hoping to catch them all. The trends were popular, they moved product, but were they what the people really wanted? Instead of constantly chasing…
A Wren Says 