Tag: business
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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So, did you notice this one thing in your user agreement?
We might as well continue with the complaints. As I logged into my Lyft app for the first time in a while, I was prompted to agree to the new terms. I chose to read through instead of mindlessly clicking to quickly book my ride. “Arbitration.” As a condition to use the service, I had…
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More troubles for Farfetch
If you are into luxury online shopping, you are likely aware of Farfetch. If that is not your jam, just know that it is an online retail platform that has been struggling a lot lately. And it only continues to get worse. With a history of recent financial struggles and lack of profit, it purchased…
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Does every business have to go global?
I have been thinking through details about the brand Lanvin and its push to expand in China, so I thought,” How big does your reach have to be to be considered a success? Does every business need to conquer the Chinese marketplace?” I think there is a danger in pushing to be a global business…
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Victoria Beckham’s fashion line only now turned a profit, after 15 years?
Victoria Beckham was covered in a piece on the CNN Style. She had recently shown her collection at Paris Fashion Week. In the article, there is a line that says critics questioned the brand’s commercial viability. It only recently turned a profit. This made me think, “Really, a brand that has been around since 2008…
A Wren Says 