Tag: brand positioning
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The worst story
I’ve been listening to an episode of the Beyond Luxury podcast, with Dr. Daniel Langer as a guest. One of the many takeaways that made me look up more of his work it this: The worst story you can tell is the one that everyone else is telling. Langer recounts an example of luxury brands…
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Accessible vs inclusive: Two approaches to making money
I made a post that discussed a comment from Daniel Roseberry, who declared that he had no interest in making Schiaparelli like Zara for rich people. As the creative director for the brand, he had no interest in making a more accessible product because that wouldn’t serve his business interest. His clients don’t want that.…
A Wren Says 