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  • So, did you know that Brad Pitt has a skincare line?

    In an era where it seems a celebrity starts a skincare or beauty line every 20 seconds, it makes sense that we now have one from the man who so strongly held the title of Sexiest Man Alive. (He probably still holds on to that title in the hearts of many of his fans.) Yes,…

    awrensays

    November 3, 2022
    News, Skincare
    Brad Pitt, Le Domaine
  • Very Good Girl Glam by Carolina Herrera has my attention

    I had the chance to smell this and I was wowed. If you remember, I had the chance to wear test the less glamorous forerunner, Very Good Girl. I was underwhelmed by that with its longevity and how it sat on my skin. This new member of the Good Girl family has my attention. (Image…

    awrensays

    November 2, 2022
    Fragrance
    carolina herrera, cherry fragrance, very good girl, Very good girl glam
  • Dior x Thebe Magugu x CTAOP, all for a good cause

    Dior have partnered with Thebe Magugu for a special collection. Sales from the items support the CTAOP, or the Charlize Theron African Outreach Project. Magugu seems to remain hot and much sought after for collaborations. I am not sure how this collaboration came about, but it only makes sense to bring on a designer who…

    awrensays

    November 1, 2022
    fashion
    collaboration, Dior, thebe magugu
  • I am not ready for Christmas ads yet. It’s only just now Halloween.

    Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…

    awrensays

    October 31, 2022
    Marketing
    advertisement, Christmas
  • The Joanna Vargas Exfoliating Mask reviewed

    I opened the sample packet for the Joanna Vargas Exfoliating Mask and was awed. It was pretty. I mean, it was like liquid gold. How can you not feel luxurious when rubbing your face with liquid gold. Well, when it’s filled with tiny rocks that feel as if they are rubbing off your skin, maybe…

    awrensays

    October 30, 2022
    Skincare
    dry skin, exfoliating mask, Joanna Vargas, Reviews
  • Cartier Declaration Haute Fraîcheur is a fragrance I want to keep wearing

    Previously I was testing fragrances while sick, which is a horrible idea. After getting a sample of Declaration Haute Fraîcheur from Cartier, I decided to spray some on before going to work. (For the record, I don’t recommend you do that.) A few spritzes on my wrists and I remarked, “Dang it! It just smells…

    awrensays

    October 29, 2022
    Fragrance
    Cartier, Declaration haute fraicheur, fragrance review
  • I want to stop thinking “What would people think?”

    I have been thinking a bit about image this week. More specifically my image about how others see me. Not so much, unfortunately, how I see my myself. Man, have you any idea how much energy it takes to do the recon on all the possible ways people might perceive you? And then try and…

    awrensays

    October 28, 2022
    Reflection
    what do you want
  • Last one on celebrity endorsers: What do/should I think?

    Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…

    awrensays

    October 27, 2022
    Marketing, Reflection
    celebrity endorsers, controversy
  • And why Nike stayed with Tiger Woods

    Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…

    awrensays

    October 26, 2022
    Marketing
    brand-fit, controversy, nike, Tiger Woods
  • Why brands are dropping Ye (Kanye West)

    It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: Debut of hoodies with “White Lives Matter” emblazoned on them Antisemitic tweets Promoting new theories regarding the death of George Floyd General outbursts that make…

    awrensays

    October 25, 2022
    Marketing
    adidas, Balenciaga, controversy, Gap, Kanye West, Ye
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