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  • I want to stop thinking “What would people think?”

    I have been thinking a bit about image this week. More specifically my image about how others see me. Not so much, unfortunately, how I see my myself. Man, have you any idea how much energy it takes to do the recon on all the possible ways people might perceive you? And then try and…

    awrensays

    October 28, 2022
    Reflection
    what do you want
  • Last one on celebrity endorsers: What do/should I think?

    Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…

    awrensays

    October 27, 2022
    Marketing, Reflection
    celebrity endorsers, controversy
  • And why Nike stayed with Tiger Woods

    Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…

    awrensays

    October 26, 2022
    Marketing
    brand-fit, controversy, nike, Tiger Woods
  • Why brands are dropping Ye (Kanye West)

    It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: I’m not writing about any of that per se. You are left on your own to think out your opinion on the man and his…

    awrensays

    October 25, 2022
    Marketing
    adidas, Balenciaga, controversy, Gap, Kanye West, Ye
  • Secret Genius: My go to fragrance for important events

    Whenever I have an interview, important presentation, or really anything event where I need my confidence to be high, I wear Secret Genius by Pinrose. Honestly, nothing about the scent screams, “I am confident. Hear me roar!” No, it is a sweet gourmand. Pinrose Secret Genius $90 for 1.7 oz Notes Top: Mandarin, BergamotMid:Caramel, White…

    awrensays

    October 24, 2022
    Fragrance
    fragrance for your mood, Pinrose, Secret Genius
  • La Retro Whipped Cream from Drunk Elephant. No comment

    Drunk Elephant Lala Retro Whipped Cream $60 A lightweight, whipped, moisturizer I guess I’ll keep this short. Reminder, I have dry skin. The Lala Retro Whipped Cream didn’t do anything special for me. It seems like a dry moisturizer. What I mean about that is there is no dew. You’re not ashy, but there is…

    awrensays

    October 23, 2022
    Skincare
    Drunk Elephant, dry skin, Lala Retro Whipped Cream, moisturizer
  • Three scents from Floris London

    Floris London is a storied UK fragrance house that I don’t know much about. Honestly, I was only exposed to it because I happened to tell a man he smelled amazing. And then he happened to have samples in his pocket. So here we are. (Sidebar: If you think someone is worthy of praise, give…

    awrensays

    October 22, 2022
    Fragrance
    Cefiro, Floris London, fragrance review, Platinum 22, Santal, wear test
  • Don’t wait until things get dark to bring in the light

    I sat down at the table and ordered a plate of Portabello mushroom ravioli. I came to the restaurant after having had a rough few days, frankly feeling sorry for myself. When I feel low, when my mind is in particularly dark spaces, I take the time to buy myself something. That day, that thing…

    awrensays

    October 21, 2022
    Reflection
    treat yourself
  • Louboutin shoes for kids and pets will be available later this year

    Recently, I discovered that Christian Louboutin, that brand famed for its red bottomed heels, has expanded into the children’s and pet categories. Items will be available starting in November of this year (2022) in their New York, London, and Shanghai stores. Afterwards, there will be an online release and additional offerings in Paris. The images…

    awrensays

    October 20, 2022
    News, Shoes
    children's shoes, Christian Louboutin, Marketing
  • Natural diamonds are working to make sure you still want them

    The other day, I got an ad for natural diamonds. Which made me wonder, Why? I did some digging and found out the major mining companies came together in 2015 as a way to collectively fight the growing demand for lab-grown diamonds. Originally, the collective was known as The Diamond Producers Association. About two years…

    awrensays

    October 19, 2022
    Marketing
    ad campaign, diamonds, jewelry, Marketing, Natural Diamond Council, The Diamond Producers Association
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