Category: Marketing
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Athleta and Alyson Felix- A crash course in value alignment
On May 22, 2019, The New York Times published an opinion pieced by Alyson Felix, titled, “My own Nike Pregnancy Story.” It came on the heels of similar outings by Alysia Montaño and Kara Goucher. You can read the opinion to hear directly from Felix about her experiences. As a summary, she noted a disconnect…
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It’s not inclusivity; it’s marketing
I had originally planned to mark Lunar New Year with a blog about the importance of the Chinese market for many brands. Then I was going to do a list of all the best Lunar New Year themed promotions and products. And then I got distracted, started writing this post way too late, and watched…
A Wren Says 