Category: Marketing
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Is in-store retail really back?
In article posted in WWD, analysts have said that the January sales period ended on a high note, while others have said the numbers match the annual growth trend pre-pandemic. What they don’t say is how these numbers look for in-store vs online sales. I think that distinction is important. In January, a different article…
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Move over Fendi, Panera also has a BAGuette purse
In my email today, Panera told me I could get the hottest baguette. They have a line of toasted baguette sandwiches, but that wasn’t all they meant. The fast casual chain is running a giveaway as a promotion for their new trio of sandwiches. Guests who buy all three between February 7 and 13 will…
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Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
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About all of those Southwest Airlines flight cancellations
The United States is still recovering from a recent spate of winter storms, which pummeled the nation with extreme cold, snow, and ice. The biggest blow was the large number of flight cancellations over a busy holiday travel period. As of this writing, there were 2,950 reported flight cancellations. Southwest airlines was responsible for 2,549…
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A quick ramble on Crocs, the 2nd fastest growing brand of 2022
Crocs are the shoe that people love to hate. They are not topping the style top 10 list, but they are the 2nd fastest growing brand of 2022, beat out only by Meta. Now, the article I read on Fashion United pointed to the brand’s ever present retail solutions. They sell it directly. Amazon sells…
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Just wondering why brands are trying so hard to incorporate street art (to the point of stealing it)
Back in April, the street artist Futura, won a case against NorthFace. The outdoor brand had a campaign called Future Light, featuring an atom-like drawing as the logo for their new product. Futura argued the campaign infringed on his copyright as it was eerily similar to the atoms he uses in his art and his…
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A long gone YSL fragrance and the champagne trademark dispute
Almost 30 years ago now in 1993, Yves Saint Laurent released a fragrance, Champagne. It was meant to evoke the spirit of a bubbly woman. It was a fruity chypre, with notes of nectarine, anise, mint, and rose, and more. It quickly became a top seller in Europe. They embarked on a $3 million advertising…
