Category: fashion
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Now even your bed can wear Jacquemus
Jacquemus have recently unveiled a line of homeware, in collaboration with the Copenhagen-based brand, Tekla. Items include all organic cotton pieces- bed sheets, towels, robes, and clothing. Here are the items that caught my eye. Yes, I am aware that it is a very expensive towel. Let me enjoy the beautifully rich brown through my…
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Just wondering why brands are trying so hard to incorporate street art (to the point of stealing it)
Back in April, the street artist Futura, won a case against NorthFace. The outdoor brand had a campaign called Future Light, featuring an atom-like drawing as the logo for their new product. Futura argued the campaign infringed on his copyright as it was eerily similar to the atoms he uses in his art and his…
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What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
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Amazon luxury stores vs Saks: How different is the shopping experience?
Perhaps I dive too deep into things, but I was curious about how the site experience of the Amazon Luxury Stores compared to that of a more established e-retailer, Saks Fifth Avenue. Granted, Saks has been in the luxury retail for literally over a century and have provided an e-commerce site since 2000. Amazon on…
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Why you’ll probably keep seeing Adidas brand collaborations
Adidas has had a string of designer collaborations of late. I’ve covered a few of them on my site, but a more exhaustive list includes: Gucci, Prada, Thebe Magugu, Stella McCartney, Balenciaga, Farm Rio, Ivy Park, Marimekko, Victoria Beckham, Jeremy Scott, Yohji Yamamoto, and probably more that I just can’t recall. Naturally, my curiosity got…
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Dior x Thebe Magugu x CTAOP, all for a good cause
Dior have partnered with Thebe Magugu for a special collection. Sales from the items support the CTAOP, or the Charlize Theron African Outreach Project. Magugu seems to remain hot and much sought after for collaborations. I am not sure how this collaboration came about, but it only makes sense to bring on a designer who…
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My visit to the Museum at FIT
I was in the area and decided to visit the Museum at the Fashion Institute of Technology of New York. Because fashion? For free? Yes. When I walked in, the desk guy said, “You’re here to see the shoes, right?” To which, I was like, “Uh maybe.” To be honest, my thought pattern was more…
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Just a reflection on what African fashion is
Take a moment. Think about Africa. What came to mind? Did you think about the landscape? Maybe the Sahara or the Serengeti first popped up. Or perhaps You thought you thought of historical events, maybe the pyramids. Or maybe Afrobeats music. Quick question, was the first thing you thought of poverty? War? Corruption? Look, no…
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Adidas x Thebe Magugu collection is now available
Alright, this is very quick post today. I just wanted to highlight the new Adidas collection in collaboration with Thebe Magugu. Magugu is a South African designer whose work is essentially an exploration of his African heritage. I am not diving too deep into the brand right now, I just want to highlight this launch.…
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Thinking more on appropriation, with a lens on Demna Gvalsia
Still thinking on appropriation. My thought is that there has to be a space where you can be inspired by the world around you. There is a space for blatant mimicry. There is also a space where you can manipulate what you see around you as a form of commentary. That is the space I…
A Wren Says 