Category: fashion
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What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
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Amazon luxury stores vs Saks: How different is the shopping experience?
Perhaps I dive too deep into things, but I was curious about how the site experience of the Amazon Luxury Stores compared to that of a more established e-retailer, Saks Fifth Avenue. Granted, Saks has been in the luxury retail for literally over a century and have provided an e-commerce site since 2000. Amazon on…
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Why you’ll probably keep seeing Adidas brand collaborations
Adidas has had a string of designer collaborations of late. I’ve covered a few of them on my site, but a more exhaustive list includes: Gucci, Prada, Thebe Magugu, Stella McCartney, Balenciaga, Farm Rio, Ivy Park, Marimekko, Victoria Beckham, Jeremy Scott, Yohji Yamamoto, and probably more that I just can’t recall. Naturally, my curiosity got…
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Dior x Thebe Magugu x CTAOP, all for a good cause
Dior have partnered with Thebe Magugu for a special collection. Sales from the items support the CTAOP, or the Charlize Theron African Outreach Project. Magugu seems to remain hot and much sought after for collaborations. I am not sure how this collaboration came about, but it only makes sense to bring on a designer who…
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My visit to the Museum at FIT
I was in the area and decided to visit the Museum at the Fashion Institute of Technology of New York. Because fashion? For free? Yes. When I walked in, the desk guy said, “You’re here to see the shoes, right?” To which, I was like, “Uh maybe.” To be honest, my thought pattern was more…
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Just a reflection on what African fashion is
Take a moment. Think about Africa. What came to mind? Did you think about the landscape? Maybe the Sahara or the Serengeti first popped up. Or perhaps You thought you thought of historical events, maybe the pyramids. Or maybe Afrobeats music. Quick question, was the first thing you thought of poverty? War? Corruption? Look, no…
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Adidas x Thebe Magugu collection is now available
Alright, this is very quick post today. I just wanted to highlight the new Adidas collection in collaboration with Thebe Magugu. Magugu is a South African designer whose work is essentially an exploration of his African heritage. I am not diving too deep into the brand right now, I just want to highlight this launch.…
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Thinking more on appropriation, with a lens on Demna Gvalsia
Still thinking on appropriation. My thought is that there has to be a space where you can be inspired by the world around you. There is a space for blatant mimicry. There is also a space where you can manipulate what you see around you as a form of commentary. That is the space I…
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Reflection on cultural appropriation in fashion
The other day, I did a post about the controversy surrounding a Dior skirt, that uncannily resembles a Chinese style that is centuries old. That triggered me to start thinking of the idea of cultural appropriation more generally. I was going to post this the very next thing, but I was afraid of writing the…
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Dior skirt considered cultural appropriation in China
If you follow fashion news, you may have heard that Dior has been accused of cultural appropriation. The claim is that a recent skirt design is actually modeled on a traditional Chinese style, the maniaqun. Specifically, the backlash has come from Chinese citizens, who called attention to the similarities between the two. I believe they…
A Wren Says 