Author: awrensays
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AI helped me with my writer’s block
Okay, after spending what seemed like an hour trying to write an email that should have only taken 15 minutes to compose, I finally decided to cave and enter the future. Today, I tried out an AI email generator. The email I had been dreading: how to reengage with a client that had been…
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I caught the travel bug
My new vice is searching for flight prices. I will put in new locations, change the dates, check the prices, all in the name of trying to figure out what’s next to explore. What’s interesting is that I used to be frightened by the idea of traveling. Even driving farther than usual gave me anxiety.…
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For the April fools
Today is April 1. Undoubted the number of marketing emails you received with the words “Just kidding,” “No Joke,” or “Gotcha” probably shot up today. I could cover some of the best April Fool’s Day marketing stunts, or why it is a good way to use the holiday to reengage your audience. But I won’t…
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Expensive but worth it: Cle de Peau’s The Serum
A bit ago, I went to get a facial. I listed dry skin as one of my concerns. The aesthetician took a look at my face and remarked that she didn’t think I had dry skin. I wonder if this is the product that fooled her. I had been using this Cle de Peau serum…
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This was supposed to be a review: Moon Glory by The Harmonist
There was something that initially drew me to Moon Glory by The Harmonist, and I have no idea what it was. I couldn’t explain to you what it was that I smelled on the first encounter at The Conservatory, I just knew that I wanted to keep smelling it. But now, at the start of…
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What if you’ve been wrong this whole time?
I picked up the old picture of a then seven-year-old me. “Wow, I was such a cute kid.” It was a revelation, rather than a brag. Around the age the photo was taken, I was led to believe that my features were, well unfortunate. For years after, I was self-conscious, growing more and more uncomfortable…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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It’s not just ads
When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others.…
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Another possible trial for Hermes, this time it’s about their little game
It’s often referred to as the Hermes game. If you watch enough luxury influencer content, invariably you’ll end up the corners in the internet where super wealthy purse obsessed vloggers bemoan all the hurdles hey have to jump through to buy the coveted Birkin Bag. You have to go to this store. Make sure you…
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To the marketers only now concerned about a TikTok ban
Maybe this was you, one of those people who laughed about the out of touch congressmen who wanted ban TikTok. Maybe you were among those who publicly ridiculed them instead of taking it seriously. Maybe you are now among the many wondering what a ban on TikTok would do to your marketing strategy. Let’s be…
A Wren Says 