Author: awrensays
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Seeking originality
The same story plays over and over and over. Worse than the sequel fever in the movie theaters is the borrowed plot in the real world. At times it feels like this is a simulation. There is no way it is happening again. But it is. It’s happening on repeat. There are days where I…
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Area has the right formula for fun, New York fashion
I don’t know why, but I only just heard of the brand Area. And after watching their Spring/Summer 2026 collection, I want to learn even more. I saw what felt like the epitome of a New York girl: bold, risk-taking style, with a dash of glamour. There were metallic rope dresses and skirts that seemed…
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Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
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Bad packaging = bad product
A couple years ago, I was browsing Sephora, desperate for an option to soothe my perpetually dry lips. The Beauty Advisor suggested a product from Cay Skin. The lip balm was the same that she was wearing on her still glossy, fully moisturized lips. Sold. Bought. And I loved it, until I lost it. I…
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Mr. Armani’s final wish
Giorgio Armani passed away just over a week ago. His brand was one of the few independent luxury houses left. But in his last will and testament, he specifically asked for it to be sold. LVMH, L’Oréal Group or EssilorLuxottica will have the option to purchase stakes in the company. Or the heirs should seek…
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I wanted to find out if the Ultra Violette hype was worth it
I decided to test the Ultra Violette Preen Screen for two reasons. First, I wanted an option to be able reapply my sunscreen throughout the day using a spray. Second, I have seen so many people talk about the brand that I figured it was time for me to try it for myself. Here is…
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Trying Magic Energy as a fragrance mood lifter
I had a big day ahead of me. I needed some energy. I reached for Charlotte Tilbury’s Magic Energy. Admittedly, as soon as I sprayed it on, I regretted that decision. It smelled grassy and green, which is not at all how I wanted to smell walking into the meeting room. Explaining the fragrance, Charlotte…
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The journey, they say
I spent today, waking up early to get an answer sent to a colleague, bouncing around between meetings, into a packed evening. With barely a procrastinating YouTube video watched, I was busy all day. But even as focused as I remained all day, I couldn’t help to think that I was still too far from…
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Fashion week has started without me
New York Fashion Week has begun, and I will be experiencing it all from my computer, far from the city. I’d hoped that this would be the year that I finally made it happen. It had been my dream for some time now to, at the very least, be in the city for the September…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…