Author: awrensays
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Trying Magic Energy as a fragrance mood lifter
I had a big day ahead of me. I needed some energy. I reached for Charlotte Tilbury’s Magic Energy. Admittedly, as soon as I sprayed it on, I regretted that decision. It smelled grassy and green, which is not at all how I wanted to smell walking into the meeting room. Explaining the fragrance, Charlotte…
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The journey, they say
I spent today, waking up early to get an answer sent to a colleague, bouncing around between meetings, into a packed evening. With barely a procrastinating YouTube video watched, I was busy all day. But even as focused as I remained all day, I couldn’t help to think that I was still too far from…
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Fashion week has started without me
New York Fashion Week has begun, and I will be experiencing it all from my computer, far from the city. I’d hoped that this would be the year that I finally made it happen. It had been my dream for some time now to, at the very least, be in the city for the September…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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What you really want
For years, we have been collectively chasing trends. Strawberry girl, quiet luxury, old money, dolphin skin, corporate baddie, just to name a few. At the business level, executives were perched watching, hoping to catch them all. The trends were popular, they moved product, but were they what the people really wanted? Instead of constantly chasing…
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It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
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Keep it simple
I have to admit, I have been grateful to spend a lot of time with visiting family. The problem is that my time to write this blog post has been severely restricted. With those time constraints, I’ve been struggling to think of the best post I could write under the time pressure. If you are…
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A little love for Atomic Rose
Atomic Rose by Initio Parfums has certainly shifted things for me. At this point, I think I am now solidly in love with rose fragrances. I can’t say it’s not your grandmother’s rose. It’s certainly like mine. I don’t know what your grandmother likes. Rather than smelling like the power rooms I remember, it smells…
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Just one more stop
It was a long day of grocery shopping, popping into different stores based on what was on sale and available. I started to get tired. Do I really need to go to this last store? But for some reason I felt the answer was yes. And then, working my way through the store, I ran…
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The end of an era at Armani
I read the header of the email and gasped: Mr. Armani has died! I instantly dove into the story, the retelling of his life and career. The man who started this luxury house after his own name, this man who maintained heavily involved in the line until the end of his life at 91. I…
A Wren Says 