As the coverage came to a conclusion on the Perez/Smith MMA bout, an ad started playing. “The biggest Sephora sale of the year is here!” And then it was closely followed by a Macy’s ad. Well, that’s weird. Fashion and beauty are not your typically brands seeking to reach the typical MMA content consumer. This was the first tip-off that maybe Hulu isn’t using the television advertising practices I grew up watching.
Gone are the days where advertisers had to guess which show slots to buy based on the expected the target audience viewing that programming. Now, with the rise in streaming, they can instead target you based on your viewing habits. And that’s regardless of what you happen to be watching in the moment.
Perhaps, I was way too many Hallmark movies deep for them to assume that I was an 18-25 year old male. Instead, the MMA watching was the outlier (for now). They, perhaps through their own algorithms, they decided that my profile is an ideal consumer for Sephora ads. They aren’t wrong, but I wish wasn’t so easily figure-out-able.
As I get back into watching more sport content, especially live, I’m curious how my profile and targeted ad selection will change. It’s always entertaining to me who advertisers think I am based on what I choose to watch.
Based on the ads you’re getting, who do you think advertisers think you are?
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A Wren Says 
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