Tag: Tiger Woods
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Tiger Woods debuted his first golf shoe
In January of 2024, Nike and Tiger Woods split ways. After a 27 year partnership throughout the golfer’s historic career, their relationship finally came to a close, but it was all for a strategic purpose. This December, Woods debuted his first golf shoe under the Sun Day Red label . The shoe is based on…
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And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
A Wren Says 