Tag: SXSW
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What to pack for SXSW
As you get your mind ready to attend SXSW in Austin, Texas, you might be wondering what to even pack. Here’s some ideas to help you build your packing list. While there is no real dress code for the event, there are few things you should definitely bring: Comfortable clothes: Or rather, clothes you feel…
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Is SXSW right for you?
SXSW is just around the corner. Chances are that if you happened upon this blog, you either planning to attend or just have questions about the event. SXSW is a major event held annually in Austin, Texas. Music and film are massive parts of the schedule. There is also a lot of tech. But what…
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Sustainable fashion needs to ask a different question
Last year at SXSW, I attended the panel, “Honest Marketing & Circularity.” The panelists were Logan Duran, of Tapestry, Anja Saddock of Trust Trace, Sigrid Buehrle of Adidas. During their time on stage, they introduced me to the concept of emotional durability. It is the idea of thinking beyond the materials themselves to the rate…
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What I learned about event management from attending SXSW
When I attended SXSW, I found myself gravitating to the panel discussions. I was there to learn as much as possible. Even more than just the topics, I learned some tidbits that will help me as I run events myself. Here are all the things I learned: Anyone with an idea can potentially get their…
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I wasted my time waiting in line, to get nothing but what I needed
While I was in Austin for SXSW, I got excited by the premiere of Holland, starring Nicole Kidman. I rushed over from my talk to make my way to the line. And then I was directed to the end. Several streets over. I held out hope, as I waited, telling myself the line wasn’t nearly…
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It’s time we get honest about leather alternatives
Actually leather is more sustainable because it’s a byproduct of the beef industry. As long as people are eating meat, leather is going to be there. To be honest, I hadn’t thought of it that way. That insight came from Logan Duran, VP of ESG at Tapestry. He sat on a panel on sustainability in…
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Ubisoft makes more than video games
You probably thought you were just playing an immersive video game. If you have ever played Assassin’s Creed Unity, you probably really enjoyed the game play. There was no way when you powered up your console and ran through the virtual world at its initial release just how powerful it would be in the world…
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6 things to know before your first SXSW experience
I went to SXSW for the first time in 2025. I did a little bit of research ahead of time of what to expect, but I didn’t know fully know what all would go down. Now that I am on the other side of the experience, I will provide a resource to you of 6…
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My initial thoughts on SXSW 2025
We are about a month on from this year’s SXSW. The 2025 event was my first experience at this inaccurately named conference. It was instead smorgasbord of everything possible. I went into it not knowing too much of what to expect and left with a lot of learning. I will have deeper reflections in the…
A Wren Says 