Tag: Sephoria
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I left a masterclass with Dr. Dennis Gross with more questions than answers
Okay, this is the last Sephoria post from me this year, but I wanted to come to you with some thoughts I had following a masterclass with Dr Dennis Gross and an influencer. The two were talking about the new releases from the company, including a brand new moisturizer that I will start using and have…
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Not the makeover I was expecting
I went over to the Ami Cole booth at Sephora. All I knew was that it was an up and coming beauty brand. I decided to take the time to ask the founder, Diarrha N’Diaye, why she made the leap to start the line. She recounted how she knew that was the work she was…
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Was Sephoria 2024 worth it?
These past two days, I have been recounting my experience at sephoria. Now, it is time to consider was it really worth it. Perhaps, depending on what you were looking for. Monetary value The General Admission ticket was $135. VIP was $420. You might be saying to yourself, that is way too expensive definitely not…
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Sephoria 2024 experience: Day 2
Alright, let’s get straight to it. Here is what I experience heading to the second day of Sephoria. On Day 1, I purchased a general admission ticket. For the second day (session 4) I purchased a VIP ticket. That gave me entry into the space one hour earlier. I got into the line shortly after…
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The Sephoria 2024 experience: Day 1
Day 1 of Sephoria. I think this event might be cursed. Hoping to attend last year’s event in New York, I learned that the first day was canceled due to flooding after heavy rain. There was a risk that the same might happen in Atlanta. Sephoria, essentially Sephora’s beauty convention, was supposed to be two…
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Thinking about my customer role at Sephoria
This weekend I had the chance to take part in Sephoria, essentially a massive beauty convention put on by Sephora. I will get to my experience in the coming days. For now, let me geek out. A while back I wrote about the 4 customer roles: Seeker, User, Payer, and Buyer. Essentially, customers can occupy…
A Wren Says 