Tag: self-concept
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Maybe more costumes
Today is Halloween. Depending on where you live, this marks a day where you will see many people, young and old parading around in costumes. And then, just by looking at them, you are expected to guess who they are. Based on the mask, the clothing, the makeup, you have clues. The more outlandish, the…
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Let’s think about that Peloton ad again
The infamous Peloton ad. Rewind back to 2021. It was an innocent enough ad. A woman receives a Peloton as a gift and finds her dedication to riding throughout the year has led to marked change in her life. It is as if they are conveying, “You, too, can transform with dedication and our product.”…
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Too focused on what men want- The old Victoria’s Secret marketing approach
“It was all push-up bras that were made for not necessarily what women want to wear, but made for what [Victoria’s Secret] thought men would want.” Janine Stichter of Jefferies as quoted by CNN Previously, I introduced the idea of self-concept and the three selves. Today, I’m focused on the “real image,” or how others…
A Wren Says 