Tag: product development
-
Pizza and books
What does reading and pizza have in common? Not much, unless you are a major pizza executive looking for new ideas. The origins of the Book It! Programs were simple: What if you could encourage kids to read by rewarding them with pizza? Art Gunther and Bud Gates, the originators of the program, were sitting…
-
The smallest big idea
I decided to go to the gym, hit the treadmill and focus on getting better and running. But I also wanted to keep my hoodie on. Every time I started my run intervals, the strings bopped around and hit me. Previously wearing a different hoodie, those little metal aglets at the end of the strings…
-
It’s never just a t-shirt
It was a brief conversation. “I’m thinking about creating a brand. But I want it to be something more. People aren’t just buying t-shirts; they’re buying a lifestyle.” It is a t-shirt that covers your body, perhaps keeps you marginally warm, but it also is a way to signal who you are to the world.…
-
In defense of good packaging
I picked up the store brand oatmeal container to make my breakfast for the day. Going to pour the grains into my bowl, I could feel the cardboard start to give way in my hand. I steadied it with both hands to avoid disaster. Perhaps they are the exact same oats as the premium brand,…
-
One way to get more ideas
“You could create our next big flavor.” The possibility intrigued me. There were multiple flavors I wished the product came in, so I submitted my answers, hoping to win. I didn’t win. Then I saw the flavors chosen and the open vote to figure out which one would end up on grocery store shelves. I…
-
Wait, tell me again about user centered design
You might have seen the phrase before (possibly from me), user centered design. What is it? In the most simplified definition, it is exactly what the name would suggest. It is about making sure you are thinking about whoever is going to end up using your product, while you design it, to make sure it…
-
This post is only kinda about a foam run
It was going to be my first race/vacation. I was excited to do the foam run, I even watched videos to prepare. Did I train? No, but it was about the party anyway. The nighttime event would feature glow in the dark foam, which made it all the more appealing. We arrived at the event…
A Wren Says 