Tag: opinion
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There’s more to the history of unisex fashion
Despite what many might lead you to believe, the push for clothing that isn’t gendered isn’t new. There have been multiple trends over the years where people, especially women desired clothing that differed from what they “should” wear based on their assigned gender role. In this article in the Atlantic, Kimberley Chaslain-Campbell writes: “As Paoletti…
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Deinfluencing, or brands’ shift from influencer marketing
The term I learned today? Deinfluencing. It refers to a backlash against influencer marketing. People have grown tired of viral products, sponsored posts, and disengenous product recommendations. Luxury brands are now pivoting away from their current influencer strategy towards something that connects better. When the so-called influencer came about, or was sought after by marketing…
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The appeal of the old money aesthetic
Maybe you’ve already seen it all over your social media: The old money aesthetic. You’ll see a collection of button downs, sweaters thrown over the shoulders, and crisp khaki pants. It is simple, a far cry from the flashy logo driven items that scream expensive. I came across the trend via styling videos, watching creators…
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Just one bad customer service experience…
It was my first time in that department store. I had heard they were running a beauty event. I was there before I went off to go to work. I walked around eager to be helped. No one would make eye contact with me. No one interacted with me. It was heartbreaking. I wondered if…
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Estee Lauder bought Tom Ford- I’m thinking that one through
This will be a bit of a ramble, but I am trying to sort through my thoughts on Estee Lauder’s acquisition of Tom Ford. Without a doubt, a fantastic move for the man himself. Tom Ford is now a billionaire, perhaps the most suave one to date. But as a consumer, I wonder what this…
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The one big thing missing from Amazon’s Luxury Stores
While I was in school in a remote town with no car, Amazon, that online retailer with products galore was a beacon of hope. Everything I needed would show up at my doorstep: Books, snacks, tools, furniture, and more, all despite my transportation woes. But as time went on and I got a car, I…
A Wren Says 