Tag: metaverse
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Trademark protection gets meta: Hermès sues creator of the MetaBirkin
Hermès filed a lawsuit against Mason Rothschild. for his MetaBirkin NFTs. They say that it infringes on their trademark. He says its art. They’re both right. Technically. I keep covering these intellectual property cases because they fascinate me. They are not cut and dry. In this example, Rothschild has created an NFT, the MetaBirkin, which…
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A reflection on the metaverse, from someone who is bad at tech
As a late-adopter to all things tech, I have a knee jerk reaction to the push to dive more into the metaverse. It seems like an escape from the present physical world. Why can’t people step away from their computers and really live? And then I had to stop myself and recall how fun it…
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Makeup in the Metaverse?: Nars’s new Power Players
How do you translate makeup, something so personal and tactical, to the digital world? By creating your own avatars, it seems. Nars has debuted three “meta-humans,” all inspired the best-selling shades of Nars’s Powermatte Lipstick: Dragon Lady, Too Hot To Handle, and American Woman. These avatars, the Power Players, each have blossoming careers and serious…
A Wren Says 