Tag: Marketing
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This is (kind of) a review of Burberry Her Intense
Burberry Her Intense smells pleasant enough. But to cut to the chase, I can’t really smell it on myself. With the ever lengthening allergy season, it might just be my sinuses. Sure it leaves a beautiful scent behind on clothing when my sense of smell has returned, but I’m having a hard time detecting it…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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When lack of promotions is the promotion
While so many brands are promoting their Cyber Monday deals, I can assure that there is one out there that definitely won’t. Framework, which I’ll describe as a DIY computer brand, doesn’t do promotions. Writing about this on their blog they had this to say: “You may have noticed by this point that we haven’t…
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CrossFit’s crisis and what to learn from it
A tragedy happened at the most recent CrossFit Games that rocked the community. One of their strongest competitors died by drowning in an open water event. For month, athletes, spectators, and general fans of the sport awaited the results of the independent third-party investigation launched by the sporting body. The results: we can’t tell you…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Louboutin shoes for kids and pets will be available later this year
Recently, I discovered that Christian Louboutin, that brand famed for its red bottomed heels, has expanded into the children’s and pet categories. Items will be available starting in November of this year (2022) in their New York, London, and Shanghai stores. Afterwards, there will be an online release and additional offerings in Paris. The images…
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The new Starbucks and Delta connected rewards program is enticing, but…
Starting October 12, (well yesterday for me) Delta and Starbucks began offering users the ability to link their SkyMiles and Starbucks Rewards accounts to earn simultaneous rewards. Quick recap of the details: If you are already a member of either or both programs, you likely already are informed. And that is good, because I am…
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It’s not inclusivity; it’s marketing
I had originally planned to mark Lunar New Year with a blog about the importance of the Chinese market for many brands. Then I was going to do a list of all the best Lunar New Year themed promotions and products. And then I got distracted, started writing this post way too late, and watched…
A Wren Says 