Tag: loyalty program
-
A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
-
FTC probe on airline loyalty programs is making me think about the concept differently
“Points systems like frequent flyer miles and credit card rewards have become such a meaningful part of our economy that many Americans view their rewards points balances as part of their savings.” That is what U.S. Transportation Secretary Pete Buttigieg said when asked about the FTC probe on the four major airlines. The airline carriers-…
-
Don’t force it
There are multiple reasons why you might want to start a loyalty program for your business. Often times the reason is to encourage shoppers up the consumption escalator. If you can get them to be more loyal to your brand, they will buy more products. On the other hand, the reason why many have started…
-
This is not loyalty
I don’t often name names, but I had an interesting experience at Ulta. I tagged along on a shopping trip. At the register, the cashier made it seem as if it was necessary to have a loyalty account to shop. The person I was with didn’t have and didn’t want to create an account. As…
-
It’s just marketing: A reminder for me about loyalty programs
I was supposed to be working on another post about my experience in Copenhagen, but I got distracted by math. I have been sitting here trying to figure out exactly how much I would need to spend on flights to reach the next loyalty status level with an airline. I am so close to reaching…
-
Armani Beauty launches a loyalty program
If you are fan of the beloved Luminous Silk Foundation, Power Matte lipsticks, or any of the other fine beauty products from Armani, you are in luck. Recently, as in within the last week, Armani beauty launched its loyalty program, the Armani Signature VIP Program. This new membership program rewards loyal shoppers with 10 points…
-
Move over Fendi, Panera also has a BAGuette purse
In my email today, Panera told me I could get the hottest baguette. They have a line of toasted baguette sandwiches, but that wasn’t all they meant. The fast casual chain is running a giveaway as a promotion for their new trio of sandwiches. Guests who buy all three between February 7 and 13 will…
-
The new Starbucks and Delta connected rewards program is enticing, but…
Starting October 12, (well yesterday for me) Delta and Starbucks began offering users the ability to link their SkyMiles and Starbucks Rewards accounts to earn simultaneous rewards. Quick recap of the details: If you are already a member of either or both programs, you likely already are informed. And that is good, because I am…
A Wren Says 