Tag: diamonds

• Just a quick note on lab grown diamonds

  There is a question that is floating around. Are lab created diamonds actually better for the environment? Lab grown diamonds are attractive to jewelry shoppers because they are less expensive, and manufacturers uphold them as a good alternative to the problems that come with mining natural diamonds. But remember, do your own research. Verify where…

  awrensays

  November 7, 2024

  Uncategorized

  diamonds, environment, jewelry, sustainability

• I don’t think I ever trusted a celebrity spokesperson more

  “Wait, is that Jane Goodall? In a diamond ad?” I remembered her from all those videos in the past. Her living amongst and studying the gorillas. Seeing her promoting Brilliant Earth instantly made me go to the website. Well, obviously it is the most sustainable and greenest choice. Without really having to speak about it,…

  awrensays

  November 5, 2024

  Marketing

  celebrity endorsers, diamonds, environment, sustainability

• Natural diamonds are working to make sure you still want them

  The other day, I got an ad for natural diamonds. Which made me wonder, Why? I did some digging and found out the major mining companies came together in 2015 as a way to collectively fight the growing demand for lab-grown diamonds. Originally, the collective was known as The Diamond Producers Association. About two years…

  awrensays

  October 19, 2022

  Marketing

  ad campaign, diamonds, jewelry, Marketing, Natural Diamond Council, The Diamond Producers Association