Tag: controversy
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Last one on celebrity endorsers: What do/should I think?
Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…
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And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
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Why brands are dropping Ye (Kanye West)
It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: I’m not writing about any of that per se. You are left on your own to think out your opinion on the man and his…
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New documentary revealing Shein factory conditions
A new documentary has been released, alleging worker abuse in the factories that supply the fast fashion giant. The documentary, entitled “Untold: Inside the Shein Machine” aired on the UK-based Channel 4. To get the information, a member of the documentary teams got work at two factories and filmed conditions in them. It claims workers…
A Wren Says 