Tag: community

• Madhappy and approaches to community

  Madhappy grew out of the mental health struggles of one of its founders. Now through its different endeavors, it serves as a bright spot to support the mental health needs of its community. Beyond the happy and bright clothing, they offer a biannual magazine and blog both addressing different aspects of mental health. In July…

  awrensays

  July 4, 2024

  Marketing

  community, social responsibility

• Finding new co-owners, sort of

  It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…

  awrensays

  July 3, 2024

  Marketing

  community, marketing strategy

• The one thing you can’t build with LEGOs is community. But even then…

  There are case studies written about LEGO and their use of vibrant communities of users to help drive innovation. This is not one of those case studies. Instead let’s focus on one key thing. You don’t have to build community, but you can help it thrive. Something that can get lost in the coverage is…

  awrensays

  July 2, 2024

  Marketing

  community, lego, marketing strategy

• Maybe we’re actually not that close

  I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website…

  awrensays

  July 1, 2024

  Marketing

  community, dailyprompt, dailyprompt-1986, marketing strategy