Tag: celebrity endorsers
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Last one on celebrity endorsers: What do/should I think?
Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…
A Wren Says 