Tag: Cannes
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When a trillion dollars isn’t enough
Zimbabwe had a problem. A corrupt government. Monumental levels of inflation. Add to that a president who actively worked to silence his foes, especially the print media. Journalists were forced outside of the country. Newspapers could only be sold with a luxury tax, making them out of budget for most citizens. Okay, that is more…
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An award-winning presidential campaign?
The 2008 Obama presidential campaign was historic. Some might think it so because it led to the election of the U.S.’s first Black president. But if you are into marketing, you will note it for another reason. It was the first political campaign to win honors at the Cannes Lions festival. Yes, that Cannes. The…