Tag: brand loyalty
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Did you notice this one thing about the new Starbucks loyalty program?
I scanned my Starbucks app at the counter. “Oh, you’re a reserve member!,” the barista exclaimed. I sheepishly accepted the statement, while I did the calculations in my head. “Just how much do I spend here every year?” We’ll save that budget crisis and point out a specific feature of the new Starbucks loyalty tier…
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It’s just marketing: A reminder for me about loyalty programs
I was supposed to be working on another post about my experience in Copenhagen, but I got distracted by math. I have been sitting here trying to figure out exactly how much I would need to spend on flights to reach the next loyalty status level with an airline. I am so close to reaching…
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Another way to think about those Sephora 12 year olds
As a broke college student, I would go with my friends to waste time in Sephora. We’d spend time together wandering the aisles together, smelling fragrances we couldn’t afford, and swatching as many lipsticks as we could. Sometimes we’d buy something, other times it was enough to leave the store smelling and looking better than…
A Wren Says 